The Big [Censored] Theory

When the Netflix-produced Korean show Squid Game went viral and won awards worldwide, many Chinese netizens were asking on social media — when can a Chinese TV show be recognized in that way?

Even though China has been trying to boost its cultural soft power for years, it’s unlikely that the dream of making a worldwide popular show will come true any time soon. To appeal to a global audience, the government would first need to be more tolerant of the kind of material it removes from TV-14 sitcoms like The Big Bang Theory.

Have had a similar conversation with Lyra about this.